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May 2026 · Lagos / Accra / Joburg / Dakar

Thebe Magugu.

Contemporary South African fashion with deep storytelling

Shop at thebemagugu.com (opens in a new tab)@thebemagugu on Instagram (opens in a new tab)

About the studio

Founded in 2016 in Johannesburg, the brand was the first African winner of the LVMH Prize for Young Designers (2019). Operates primarily in women's ready-to-wear with strong storytelling rooted in South African history and craft. Worn by Lupita Nyong'o.

Founded by
Thebe Magugu
Founded
2016
Based in
Johannesburg, South Africa
Price range
Luxury
Makes
Womenswear, Menswear, Luxury, Heritage
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The collection

20 pieces

Shows and events

See all events
  • ConcludedRunway · 15–19 Apr 2026

    South African Fashion Week — SS27

    The 47th edition wrapped April 19 in Johannesburg. Highlights included Thebe Magugu's strongest collection in three years and a return for MaXhosa with a resort-driven knit lineup. Full edits on the journal.

    Mall of Africa, Midrand, Johannesburg

  • Threads of Nok — A Group Exhibition

    ConcludedExhibition · 1 Jun – 31 Aug 2026

    Threads of Nok — A Group Exhibition

    A noklens-curated three-month exhibition at Tafawa Balewa Square. Twelve studios shown in conversation with archival textiles from the National Museum's collection. Open daily 10 a.m. to 7 p.m.; late opening Thursdays until 9 p.m.

    Tafawa Balewa Square Pavilion, Lagos