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May 2026 · Lagos / Accra / Joburg / Dakar

About the studio

Anifa Mvuemba, whose family moved to Washington, D.C. from Congo in 1994, started Hanifa in 2011 by posting her first dress on Instagram and built it into a D.C.-based, direct-to-consumer womenswear label. In May 2020 she presented her Pink Label Congo collection on Instagram Live using 3D renderings of models, and used it to draw attention to mining conditions in Congo. The range spans dresses, suits, coats and knitwear, and has since grown to include footwear and bridal.

Founded by
Anifa Mvuemba
Founded
2011
Based in
Washington, D.C., USA
Price range
Premium
Makes
Womenswear, Luxury, Ready-to-Wear, Knitwear, Bridal