Severe Nature.

Founded in 2012 by school friends Christopher Afolabi, Tobi Adeleye and the late Michael Atobalele, Severe Nature is a Lagos streetwear label that describes itself as a unisex street luxury brand. Its team moved between Nigeria, the UK and Canada in its early years, and the label opened its first flagship store in Lagos before running pop-ups in cities including London and Paris. It also sponsors BMX events, jam sessions and My Nature, an initiative that gives emerging artists a platform.